Po3 Brand & Website

PROJECT CATEGORY

Branding, Portfolio, Web Development

DELIVERABLES

Market Research
New Brand (Logo, color palette, fonts, digital icons, and social media templates)
Brand Guide
WordPress Website
CRM Set Up

TOOLS USED

Adobe Illustrator

WordPress

CRM (Dubsado)

BIZ TYPE: Closet organization

DATE: 2021

LOCATION: AZ

The Power of 3 Consulting is a group of female professionals in closet organization, styling & beauty.

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Brand Creation

This brand was new to the market
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The target audience was females in Arizona, 35+, and just purchased a home.

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The design needed to be elegant, soft, and clean.

TOOLS USED:

Adobe Illustrator – Create the brand elements
Canva – to upload branded templates for future social posts

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Website Development

Built on WordPress
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The goal of the website was to increase client acquisition by getting users to sign up for a free consultation.
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The target audience was females in Arizona, 35+, and just purchased a home.
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The layout and design needed to be clear and concise about the organizational services available to hire.

CRM SET UP

Part of the project scope was to set up a CRM tool, Dubsado, that integrated into the website. I set up a couple of funnels and automations for 2 types of clients:

New Client:
- Schedule a Free Time on the website
- Automated Confirmation and reminder emails
- Smooth onboarding from lead to client
Active Client
- Client dashboard/ Portfolio
- Client communication section
- Auto emails for project updates