Po3 Brand & Website

PROJECT OVERVIEW

DELIVERABLES

  • Market Research
  • New Brand (Logo, color palette, fonts, digital icons, and social media templates)
  • Brand Guide
  • WordPress Website
  • CRM Set Up

TOOLS USED

Adobe Illustrator

WordPress

CRM (Dubsado)

BIZ TYPE: Closet organization

DATE: 2021

LOCATION: AZ

The Power of 3 Consulting is a group of female professionals in closet organization, styling & beauty. 

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Brand Creation

This brand was new to the market
– 

The target audience was females in Arizona, 35+, and just purchased a home.

The design needed to be elegant, soft, and clean.

TOOLS USED:

  • Adobe Illustrator – Create the brand elements 
  • Canva – to upload branded templates for future social posts 

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Website Development

Built on WordPress

The goal of the website was to increase client acquisition by getting users to sign up for a free consultation.

The target audience was females in Arizona, 35+, and just purchased a home. 

The layout and design needed to be clear and concise about the organizational services available to hire.

CRM SET UP

Part of the project scope was to set up a CRM tool, Dubsado, that integrated into the website. I set up a couple of funnels and automations for 2 types of clients:

  1. New Client:
    • Schedule a Free Time on the website 
    • Automated Confirmation and reminder emails 
    • Smooth onboarding from lead to client

  2. Active Client
    • Client dashboard/ Portfolio
    • Client communication section 
    • Auto emails for project updates

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