Break Free From The White Noise.
Be Unique. Stop Selling. Start Educating.
Content marketing is not about creating more content. It’s about joining the conversation. It’s about empathy. It’s about education. It’s the soul behind the story. Don’t be greedy. Don’t trick people. For the love of God, STOP selling.
You know what YOU want people to hear. But you have to work backwards. Start with the consumer. What does he want to hear? What does she want to see?
Start by finding the one (exciting) thing that makes your brand unique, interesting, different. Figure that out, and don’t worry about the messaging. Now find a way to marry the two.