We’re a couple of digital natives who use creative thinking and the power of the internet to help local business owners, e-commerce/online business owners, entrepreneurs and curious minds understand their digital journey.
Evolved Thinking offers a hand-picked variety of digital marketing services that are tailored to the specific needs of each customer. Before any package is purchased the Evolved Thinking consultants will do a deep analysis into the company.
Social media can be a time consuming part of growing your brand, business and/or audience. With the right strategy and understanding of your industry and target market, Social Media Marketing can be a powerful tool to launch your business.
However, if it’s executed poorly it can exhaust your budget, waste your time and cause high levels of stress.
This is where we come in. We are Digital Marketing experts first and creative thinkers second. We use historic data, market research and up-to-date strategies to craft a Social Media Marketing plan that will show you results and get you to your goals.
FACEBOOK + TWITTER
Due to the extremely open nature of Twitter, and semi-open nature of Facebook, it’s easy for anyone to harness a basic understanding of the algorithms, the algorithm trends, and what any given API update means for you, as a business owner.
There are thousands of online tools, apps, plugins, etc. to help you streamline your content, posting schedule, and even extract powerful analytics. We’ve researched and tried everything, so not only will we manage your social media, but we will also provide you with the tools you need to one day do it yourself. Soon, you’ll be able to leverage Twitter and Facebook for maximum exposure, maximum engagement, with minimum time invested. You’ll be able to automate and conquer these platforms like the social media marketing ninja we know you are.
Instagram, however, provides a very different narrative. Instagram’s platform is extremely “closed” in nature. Instagram doesn’t want to show you everything that’s going on under its hood — so it’s API only responds to the requests it allows. Which, unfortunately, is very slim.
Their goal is to create a community with organic and genuine engagement, free of spam, hackers, and bots trying to “cheat the system”. For example, Instagram only recently updated their API to allow users to automatically schedule and publish posts via 3rd parties like Hootsuite and Sprout Social. This was undeniably the most frequently requested Instagram feature, so this was a win for business owners and social media marketers alike!
BUT, proceed with caution.
While we’re all about leveraging productivity hacks, using an app to automate posts or increase engagement, followers, or likes, may really end up hurting you.
Instagram detects automation, so when it does, it could block your organic reach or even ban your account. Instagram may suppress or “de-value” the content you worked so hard to create. This will end up hurting both your engagement and your reach. When you use an app that attempts to extract data or engage with Instagram in ways that are not authorized, Instagram may ban or delete you account permanently.
Content Marketing is the creation and distribution of valuable and relevant content that attracts and retains your online audience – and ultimately, drives profitable customer action.
What is valuable and relevant content?
The only way your audience will listen to your message and trust your service or product is if you provide them with something of value. But first you have to capture their attention. In this case, capture their attention online.
What type of content should I have?
We’ve said it once and we will say it again, there is no one-size-fits-all answer. Not all businesses have the same audience, goal or budget.
Content isn’t just a blog post uploaded once a month, it’s video creation, testimonials, reviews, long-form blogs, press releases, webinars, email campaigns, and the list goes on.
As you can see, there are a lot of moving parts to understanding the right content to put in front of your target audience.
Curious to see how we can help?
Are you looking for something you don’t see on our pricing pages?
Hold on, don’t fret. Our Evolved Thinkers are highly talented, just tell them what you need. If they don’t have the answer, they will find the answer and the perfect person to do it for you.