For years, we’ve watched marketing companies pump out templated solutions that lack creativity, engagement, and uniqueness.
We provided a full rebranding, including a logo redesign with fresh colors, fonts, and brand messaging for website content, marketing materials, and PR initiatives. A brand makeover wouldn’t be complete without a clean, modern website to show it off to the world.
Marketing collateral was evolved with some new sales sheets, case study templates, sales and event presentations, business cards, large event banners, sales folders, and an arsenal of digital content (social media posts, diagrams, infographics, blogs, etc.).
Evolved Thinking developed organic strategies (NO bots) for Facebook, Instagram, Pinterest, and Twitter, and managed the admin profile on Couture Lane’s fashion app.
Organic strategies included engagement (liking, commenting on pictures and in relevant Facebook groups, creating stories & highlights), keyword and hashtag research, Pinterest board creation, blogs with backlinks for SEO, and influencer campaign development.
We also created a blogging website, which we maintained and grew by publishing high-quality, engaging, and SEO-friendly blogs around relevant topics within the fashion world.
JWH Consulting was a startup with no brand identity, logo, or online presence. We consulted John on his vision and designed a brand that perfectly embodied his values and mission. This included a custom logo, brand colors, fonts, tone, messaging, a branding sheet with guidelines, and a custom email signature.
Evolved Thinking developed website content to effectively communicate John’s story and convey his brand in a way that would resonate with his audience. We designed a modern website with optimized user experience (UX), and included all image sourcing, keyword research, and on-page optimization for SEO.
The US Cannabis Conference & Expo (USCC Expo) needed online marketing help to promote their Miami and Phoenix events, while reaching a nation-wide audience.
Evolved Thinking developed a digital communications strategy to reach the right audiences at the right time. We developed messaging and creatives, and organized them accordingly in an editorial calendar that would bring our digital content strategy to life.
Our digital strategy included social media management, media partnership development, press releases, online promotions and social contests, collaboration with speakers/sponsors/exhibitors, including podcast interviews featured on Cannabis Radio, newsletter/email campaigns, and a TON of content creation.
We built a landing page that housed all digital collateral for sponsors and exhibitors to easily download, as well as guidelines detailing how to best leverage and promote them. Content included social media posts, headers, website banners, newsletter banners, and more.